Media in TV Dramas, Films and music videos tend to reflect youth in a negative way. This is due to the entertainment it provides and highlights issues that are a problem within society. However, this is inaccurate to say that youth are all like this and this representation gives youngsters a collective identity of negative.
Theorists say:
Gramsci- A political thinker and is interested in the way Hegemony takes place because of media, causing all of society to think one view of a huge group.
Acland: believed that this media representation of anti-social youth reinforces this hegemony
Hebdidge: In interested in youth subcultures and believes that youth are represented in having fun or trouble
Gerbner: believes the repetitive nature of television influences how people see the world, therefore the portrayal of youth reinforces ideas. This is referred to as the cultivation theory.
I felt that I would use these ideas and theorist within my music video reflecting the medias representation as I could help explain through media why youths sometimes deteriorate. The influence of drink and drugs in my music video will help explain her situation and why she is how she is. This highlights a current issue within society.
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