Audience research and comventions of Electro Genre

Genre: Electro
Artist: Red Light
Date of Release: 2012
Type of Music Video: Real life visually edited
Record Label: Lavolta Records
YouTube views:1,088,991

I have chosen to focus of Red Lights Lost in Your Love as it is currently the summer song of dance festivals and currently features as number one in the iTunes Electro charts.

Typical Conventions

• There is a focus on eyes rolling around in the beginings, this suggests the audience are possible drunks/ uncoordinated listening to the track.
• Many flashing lights, featuring in red, blue and pink. These are typicle strobe lighting suggesting its a party track.
• Close ups of the singer, putting focus on her.
• The video is heavily edited over suggesting a dream-like state.
• There are siluoettes dancing, this encourages you to dance.
• The clips are rewind backwards or are fast forwarded making the video up beat.

Audience

• The age range out be 18-26 as a 'drunk' state is featured over the video
• Those who enjoy dancing
• A Hobby of theirs may be to go clubbing at the weekend as the use of strobes are featured here.
• Both girls and boys will like this track as dance music is not preferred by a gender.
• Those in love can relate to the song, 'Lost in your love' as this suggests they are besotted by someone