Audience research and conventions of Rock Genre

Genre: Rock
Artist: The Killers
Date of release: 2004
Type of music video: Story telling
Record Label: Def Jam Records
YouTube views: 49,642,726

I have chosen to focus on The Killers for my rock audience research due this track being no.1 on rock songs  featuring on iTunes.


 Typical Conventions:

• Unique/old fashion costumes
• The Killers play in the background as if watching the story
• Many close ups of lead singers face showing emotion and passion for song (he was Mr Brightside)
• The song is about the loss of a girl. Close ups portray her importance to the singer.
• The song is fast pace, however when the guitars kick in (pace increases) we see more action.
• Reference to the past through flashbacks, showing what they had.
• Fantastical set up
• In the end the guy doesn't get the girl showing what the whole song is based on.

Audience

• Those who enjoy Rock music or possible love ballads.
• A listener may have possibly suffered break-up therefore can relate to the video.
• 14+ would listen to this music, as they will be able to relate to the lyrics and all age groups above this tend to enjoy the killers.
• Boys/Males will tend to like this music as the artist is a man
• Possibly read comics as they are fantastical like the video.
• Guitar players may also be a fan due to the instruments used in the track.