Audience research and conventions of Pop Genre

Genre: Pop
Artist: Rita Ora
Date of Release: 2012
Type of Music video: Representation of the artist (Party goer)
Record Label: Roc Nation
YouTube views:15,678,847

I have chosen Rita Ora, How we do (Party) as my pop video as it was recently number one and she is an upcoming artist signed by the famous Jay Z.

Typical conventions:

• The song is fast and up beat- something that would be played at a party, therefore the video is set at one.
• Rita Ora is the main focus of the video, she is featured centrally in each clip.
• Her costume is glamorous and revealing making her an icon
• There are many close ups showing off her looks and her having fun.
• Lots of panning shots, establishing the situation of a party.
• The camera also moves around lots, as if the shot is dancing
• During the verses the pace slows down helping focus on the lyrics.
• UV lighting shows the party life

Audience

• Those who enjoy pop music 
• I believe the viewers will be teenage boys and girls. The girls looking as her as an icon, and boys looking as her in a more attraction manner.
• Teenage boys and girls are likely to go to parties therefore can relate to the video.
• The audience may also like fashion as Rita Ora is very fashionable and unique so therefore may follow her trends.
• May have a hobby of dancing as the song is very arrhythmic and can therefore be choreographed to.