Genre: Alternative
Artist: Elbow
Date of Release: 2008
Type of Music video: Repetitive imagery
Record Label: Island Records
YouTube views: 1,139,324
I have chosen Elbows, 'One Day Like This,' as the track has recently come back into the charts after recently featuring in London 2012 closing ceremony.
Typical conventions
- Key focus is put upon the man holding the 'Condos now selling' sign.
- Condos are small apartment like flats which are in high demand in suburban areas and are often sold out before they are even finished.
- The location is set in a suburban area which is key in relation to the sign.
- It is also quite gloomy, this contrasts to the happiness the man holding the sign is showing.
- The green traffic light also helps represent how free the man is.
- Although condos are in high demand the man does not seem to care and enjoys dancing around with the sign, showing to the audience you do not need to be held down by anything.
- The main character also rides the sign like a horse, I believe this shows he is in control.
- It looks like the shot is someone watching him showing perhaps admiration.
- The music video represents freedom.
- I believe the audience for this music video would be teenagers up to 40's due to the market that Elbow aim at. They have been around for a long time however their music is very contemporary
- Musical people will feature in Elbows audience due to the range of instruments played in the track (violin,drums and piano included)
- Both men and women will listen to this track due to lyrics being something everyone can relate to (having a good day)
- Those feeling low may look for this track due to the inspiration of the lyrics and powerfulness of the song.
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